Working Title: Electrified Lives
Topic, Treatment and Audience
Expanding on the body of work ‘Division’ created for Independent Practice Exploration, I plan to create more noisy, in-your-face work in the post-internet art aesthetic, with the focus being on the nonchalant demise of the digital natives attention span.
Through the project I want to confront the mass consequences of the decline by looking more into the the post vote social media uproar from Brexit and the US presidential election. Although I don’t want the work to solely focus on these topics I want to question what role social media played in these events and the insurgence of posts in the aftermath. I will look at social media as a news source and consider how facts have to be condensed to short sentences or very brief video clips. The economic disparity and social implications of social media will play a huge role in the research and visuality of this work.
When creating my own work the content will mostly be outsourced: the overflow of content contained on social media is what I am trying to challenge and make the user contest so to add more to the tsunami seems to contradict the purpose of the project. Also, gathering available content introduces a familiarity to the viewer so the work becomes more relatable in its vibrant sense. I want the work to make the viewer feel uncomfortable and frustrated as I believe the internet has made people more passive.
The final piece will be an installation of multiple projections of video clips set to 8.25 seconds as this is the average attention span of a human, which is also shorter than a gold fishes. The work will make the viewer to want to watch the clips for longer, turning the frustration internally to their own brains for letting themselves conform to the digital lifestyle.
I would also like to explore further the idea of brain training, but make the puzzles impossible to solve in the short time the viewer is shown them, adding to the frustrative experience. Although this proposition is a slight deferral from the main body of the idea I think it will help develop an understanding into peoples thought process. And could be interesting to present to the viewer after visiting the installation as a method to combat their frustration.
The project will mirror my own personal distain for recent historical events and will be my attempt at engaging young adults in the conversation of what the internet is doing not only to our brains but to our communities.
Skills and Resources
To be able to complete this project the skills and resources I will need:
- Video editing – although I have a good knowledge of how to use Adobe Premier Pro already I think further training and exploration with the software will mean that the final project will be of a higher standard.
- Conduct research into audience – Branding the audience and topic as ‘Digital natives’ is extremely broad so I will need to research into who more specifically is my inspiration for making this work and who do I want the message to target more directly. I know currently I want to make the viewer question their own attention span but I question the development of this.
- Understand my own politic – at present my ideas very much mirror my style of work; a bit scattered and erratic. At the very beginning of this body of work I really need to challenge who, what, where and why this project is important and needs to be made.
- Projectors – the universities media loan shop has four which can be loaned but for the purpose of the degree show these may need to be outsourced due to the time frame they will be needed for and most likely four will not be enough.
Objectives and Outcomes
By creating and disseminating this body of work I hope to force the viewer to go against their first instinct when scrolling through posts online. I want them to leave the installation feeling confronted and questioning whether the short attention span does really apply to them and leave a lasting impression on them so that when they are watching a youtube video they don’t click off it as quickly as they would prior to viewing the work.
Personally, I hope that I will have leant more about curating and how to set up and present an installation piece to have the most effect. I also want to learn more about post internet art and discover more artist that have a similar practice to myself so that I can see how they’re pioneering digital technology into their work.